Jackson JoJaxs® Online Customer Journey: A Comprehensive Mapping Guide

Enhancing the Jackson JoJaxs® Online Customer Journey
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1. Awareness Stage
Touchpoints:
- Social Media Ads (Instagram, Facebook)
- Influencer Collaborations
- Fashion Blogs and Magazines
Customer Actions:
- Discovering Jackson JoJaxs® through social media posts or influencer mentions
- Reading reviews or articles about JoJaxs® products
2. Consideration Stage
Touchpoints:
- Official JoJaxs® Website
- Product Review Websites
- YouTube Beauty Tutorials
Customer Actions:
- Visiting the JoJaxs® website to explore products
- Comparing JoJaxs® products with competitors
- Watching tutorials or reviews to see the products in action
3. Decision Stage
Touchpoints:
- JoJaxs® Online Store
- Email Marketing (promotions, newsletters)
- Customer Service (live chat, FAQs)
Customer Actions:
- Adding products to the cart after thorough research
- Engaging with customer service for any queries
- Considering reviews and product ratings before finalizing a purchase
4. Purchase Stage
Touchpoints:
- Checkout Process on JoJaxs® Website
- Payment Gateways (PayPal, credit cards)
Customer Actions:
- Completing the purchase with ease via a user-friendly checkout process
- Opting for gift wrapping or special promotions during checkout
5. Post-Purchase Stage
Touchpoints:
- Order Confirmation Email
- Shipping Notifications
- Follow-Up Email for Feedback/Reviews
Customer Actions:
- Receiving confirmation and tracking information promptly
- Unboxing and experiencing the product quality firsthand
6. Loyalty Stage
Touchpoints:
- Loyalty Programs and Exclusive Offers
- Social Media Engagement (sharing experiences)
Customer Actions:
- Joining loyalty programs for discounts on future purchases
- Sharing their experiences on social media, recommending JoJaxs® to friends
7. Advocacy Stage
Touchpoints:
- Brand Community Engagement (forums, social media groups)
Customer Actions:
- Writing positive reviews online
- Engaging in discussions about JoJaxs® products and sharing personal stories
This mapping outlines the various stages a customer goes through while interacting with Jackson JoJaxs® online, highlighting key touchpoints and actions that define their journey from awareness to advocacy.
PROPERTY OF JACKSON JOJAXS® INC.
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