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Jackson JoJaxs® Online Customer Journey: A Comprehensive Mapping Guide

Enhancing the Jackson JoJaxs® Online Customer Journey

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1. Awareness Stage

Touchpoints:

  • Social Media Ads (Instagram, Facebook)
  • Influencer Collaborations
  • Fashion Blogs and Magazines

Customer Actions:

  • Discovering Jackson JoJaxs® through social media posts or influencer mentions
  • Reading reviews or articles about JoJaxs® products

2. Consideration Stage

Touchpoints:

  • Official JoJaxs® Website
  • Product Review Websites
  • YouTube Beauty Tutorials

Customer Actions:

  • Visiting the JoJaxs® website to explore products
  • Comparing JoJaxs® products with competitors
  • Watching tutorials or reviews to see the products in action

3. Decision Stage

Touchpoints:

  • JoJaxs® Online Store
  • Email Marketing (promotions, newsletters)
  • Customer Service (live chat, FAQs)

Customer Actions:

  • Adding products to the cart after thorough research
  • Engaging with customer service for any queries
  • Considering reviews and product ratings before finalizing a purchase

4. Purchase Stage

Touchpoints:

  • Checkout Process on JoJaxs® Website
  • Payment Gateways (PayPal, credit cards)

Customer Actions:

  • Completing the purchase with ease via a user-friendly checkout process
  • Opting for gift wrapping or special promotions during checkout

5. Post-Purchase Stage

Touchpoints:

  • Order Confirmation Email
  • Shipping Notifications
  • Follow-Up Email for Feedback/Reviews

Customer Actions:

  • Receiving confirmation and tracking information promptly
  • Unboxing and experiencing the product quality firsthand

6. Loyalty Stage

Touchpoints:

  • Loyalty Programs and Exclusive Offers
  • Social Media Engagement (sharing experiences)

Customer Actions:

  • Joining loyalty programs for discounts on future purchases
  • Sharing their experiences on social media, recommending JoJaxs® to friends

7. Advocacy Stage

Touchpoints:

  • Brand Community Engagement (forums, social media groups)

Customer Actions:

  • Writing positive reviews online
  • Engaging in discussions about JoJaxs® products and sharing personal stories

 

This mapping outlines the various stages a customer goes through while interacting with Jackson JoJaxs® online, highlighting key touchpoints and actions that define their journey from awareness to advocacy.

 

PROPERTY OF JACKSON JOJAXS® INC.

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